LENKER

A growth consultancy that mixes strategy with creative work is how LENKER describes itself. It works with businesses and organizations of every size, starting with discovery and analysis and ending with a blueprint for sustainable growth that the firm can help put into practice.

From discovery to a growth blueprint

The core offer is the Focus Engagement, a process that moves from careful discovery to an actionable plan. Its stages are named Focus, Formulate and Facilitate. First the marketing targets are brought into focus, then the team plans, designs, builds and launches the marketing machine, and finally it runs and optimizes ongoing operations, evaluates the results and repeats the cycle.

Roadmaps and team development

The firm builds marketing roadmaps that identify growth pathways to customer demand, so that a brand becomes distinctive in its market. It also offers multi-year plans to develop a client's internal marketing team into a recognized leader within the organization.

Brand assessment and creative work

A brand assessment and strategy map helps a client reach customers more effectively and can improve how it attracts and keeps staff. Creative production then turns that strategy into work, with the firm pairing the right person to each project.

A team drawn from many industries

LENKER describes its people as curious doers from many industries rather than marketing graduates or art school alumni. Its team members are experts in their own fields who combine forces to give a brand a distinctive perspective. The firm says this mix lets it ask different questions and avoid the standard playbook.

Case examples the firm lists

The firm lists several client outcomes on its website. They include 75 percent revenue growth in a single year for a tree service start-up, doubled income and inbound leads for an exterior remodeling contractor, and 400 times sales and distribution growth for an estate winery and vineyard. Other examples are a property management firm that sustained 20 to 30 percent annual growth for ten years, a concrete company where lead generation rose sharply and savings reached half a million dollars, an investment firm that increased audience engagement fivefold through nostalgia, and a medical device launch with six-figure sales.

The firm presents its work as sized to each organization, and describes its Focus Engagement as a 12 to 15 week program.