Intelry Inc.

Intelry Inc. builds websites, apps and marketing automation around a simple idea: a good business starts with a good customer experience. The company's work moves through three connected stages. First comes a website experience that serves as the foundation, then growth marketing run on top of it, and finally marketing automation to keep the effort going.

Research and product design

The company says it begins by examining a client's business case across all stakeholders, then engineers a user-centric website, app or automation that delivers business results. Its research includes stakeholder engagement and market research to understand what users expect of a system's usefulness, efficiency, adaptability and performance. It runs several rounds of research and design to reach the most fluid user experience for the industry, and uses the brand story to build engagement and conversions. It also studies how each user group moves across channels, then simplifies those journeys.

Data-driven growth marketing

Once it understands the client's business model and growth ambitions, Intelry takes a data-driven approach to growth marketing and automation. Its service lines include marketing automation and CRM, digital marketing across social, search and SEO, and web experience design. Data tracking and the planning of automation use cases are tied to the same strategy.

Support and maintenance

Support and maintenance are described as the starting point of its added value. The team follows trends in the client's industry and offers growth plans to keep the system sustainable over time.

How the three stages connect

The company says a system should be judged by how simple and effective it is for its user, and that the experience should serve both the business's aims and the goals of each user group. In practice it ties growth marketing to the quality of the website, so that traffic from search, social and email lands on pages built to convert, with automation then keeping contact going without constant manual effort.