immence

Describing itself as a full-cycle software development firm, immence pairs UI and UX designers with full-stack developers and technical analysts. It says its work is to help brands keep their digital products fresh, engaging and up to date, and it offers end-to-end support from the first discovery conversations through to the final milestones of a project.

How a project starts

The firm's process begins with the client's business challenge and the idea behind the solution. Its team analyses the requirements, researches the market and existing competitors, and evaluates the future concept. It then defines the project's features, lists all the modules, and tests the technical viability of the plan. The output of that stage is a defined tech stack and a project roadmap. The firm says it works in an Agile way, creating the software architecture first and then developing a complete solution with a solid backend and a smooth frontend.

Architecture and user flows before design

Solution design is where the firm plans the architecture of a digital product so that it is efficient, performant and scalable. The information architecture of a mobile or web solution is defined first, which sets out the possible user flows.

Iterative design and prototyping

UI and UX design is carried out in an iterative way. A UX designer prepares a wireframe and then a clickable prototype, which gives the client a first look and feel of the product. The firm says this approach combines product innovation with usability, so that the design is engaging and human-centred as well as scalable.

Mobile, web and custom software builds

The firm builds mobile apps for customer-facing use, with the aim of drawing users in through an engaging experience. Its web work runs from marketing sites to responsive web apps and enterprise platforms that handle complex data storage, and the firm says its solutions work consistently across platforms. Custom software development is shaped around the flexibility and functionality that a particular industry needs.

Game apps and cloud delivery

The firm also develops game apps, drawing on a team of game developers who build creative game applications to meet a client's needs. On the cloud side, its DevOps work automates software development processes so that a product can be built, tested, released and managed quickly and reliably.

The firm's own products

Alongside client work, the firm describes several products of its own. Koboldo is an ecommerce platform that uses group buying to bring savings to retail customers, with features such as name-your-own-price bargaining on a single platform. Plates Social is a food-based social media app for people who want to share their cooking and connect with other chefs and food lovers. A third product, a weight loss programme, is described as using proprietary technology to build a protocol around each person's current health conditions.