Icommkt

Icommkt, trading as icomm, is a marketing automation platform that lets businesses manage campaigns across channels including email, WhatsApp, SMS, web push, banners and exit pop-ups from a single system. It connects natively with e-commerce platforms, CRMs and other data systems so that catalogues, audiences, traffic sources and transactions can be synchronised without additional development work. The platform includes artificial-intelligence features for building personalised product recommendations, generating pop-ups from prompts, and creating and editing images. It also offers a customer data platform that unifies customer information into a single profile, using segmentation to group customers by purchase frequency, behaviour and value. Campaign performance can be tracked through dashboards showing key metrics by segment, which the platform compares against an email-marketing benchmark maintained by the DMA.