GryphTech

Real estate technology for franchise networks

Most of GryphTech's clients are RE/MAX offices and regions, which it equips with software across a broad franchise network. The company says its tools are used in more than 60 countries, by more than 2,000 offices and 30,000 agents, with software available in 40 languages. It also runs the RE/MAX Global website, which spans more than 110 countries and territories.

One suite for every level of a franchise

GryphTech describes its offer as a suite for growing a whole organization, covering regions, offices and individual agents. The tools are meant for everyone from executives to agents, so each level of a franchise has the features suited to its work.

For franchise owners, the company offers tools to track commissions and fees for each transaction, manage agent billing, and keep franchise agreements, members, billing processes and recognition programs in one place. Reports can be run on demand for every level of the business, and analytics are available to show trends that inform planning.

Websites, listings and the agent's day

Each client receives a mobile-friendly website with multilingual and multicurrency search. The site is linked to the company's customer relationship system and its listing system, so agents work from the same records. The iList tool is available on mobile and publishes properties to country-level websites in 40 languages. Listings can also be sent out to property portals.

The CRM, called iConnect, lets agents manage their diary, tasks and contacts. It tracks leads and referrals, records every interaction, stores documents and gives agents key figures about their activity.

Transactions and marketing

The transaction tools set out a workflow from lead to close. Regional settings define standards, quality checks and notifications, and reports track transactions, commissions and payments through the same process.

Marketing tools include customizable templates for promoting listings and generating leads, plus a dashboard that tracks performance.

The RE/MAX Global site

The company says it runs the RE/MAX Global website, which holds close to a million listings and lets visitors view them in more than 40 languages and 65 currencies. It says the site generates thousands of leads and referrals for RE/MAX agents each month, with millions of visitors every year.