Grability, Inc

White-label shopping apps for grocers

Grability, Inc offers a mobile shopping platform for retailers, with a particular focus on grocers. Its product is a white-label app that a retailer can brand as its own. The company says the app turns the usual online grocery shop into something that more closely resembles the experience of shopping in a physical store. Its guiding principle is that technology should adapt to people's habits rather than the other way round.

The store is designed to reconfigure itself using machine learning, so that each shopper sees an offer shaped by their own habits. Grability presents this as a dynamic and personalized store, rather than one fixed layout for every customer.

Data, analytics and planogram tracking

The platform captures rich data on shopping behavior and generates customizable reports on sales, advertising and behavior. Its data management and planogram science work tracks user behavior for brands and retailers, so that they can improve performance and merchandising. The firm describes its analytics as high-quality intelligence that helps a business understand the customer journey and the fundamentals of its trade.

Promotions that fit the shopping experience

Advertising inside the app is meant to be relevant to the shopping experience, non-obtrusive and targeted, and the firm says it is designed to avoid pop-up banners. Grability claims to be the first platform to offer non-invasive promotional marketing and targeted promotions of this kind, which is the claim it makes for its own approach.

Managing the store in real time

Retailers manage their mobile stores through a content management system that the firm describes as advanced and flexible. It lets them change the store in real time, merchandising products, changing backgrounds and uploading products or offers quickly.

Retailers and the brands that sell through them

Its customers are grocery chains and other retailers, along with the brands that sell through those stores. Its stated goal is to raise conversion rates in the digital channel and to create a new revenue stream from digital trade marketing,