Elemental Consulting

Clients come to Elemental Consulting for custom software and websites that fit how their business actually runs. The firm is a bespoke development agency that combines design, development and strategy. Its starting premise is that anyone can build a website, but building one that moves a business forward takes more thought.

WordPress plugins and themes made to order

The firm works closely with WordPress. Its developers build custom post types, metadata, filters and loops, and they write bespoke plugins or application-style themes when a standard product will not fit. The work is shaped around the client's own processes rather than a template.

Strategy sessions and MVP roadmaps

Strategy work tests startup ideas quickly using the minimum viable product approach. The sessions end with a roadmap and blueprint that a founder can use to plan development or to prepare for fundraising. The firm's view is that a validated idea is easier to build and easier to present to investors.

Business intelligence and data dashboards

The business intelligence service draws insight out of a client's data so that decisions rest on evidence. It covers data warehouses, extract, transform and load processes, key performance indicators, dashboards and data visualization.

Integrations between ERP, CRM and web stores

API integration connects a client's data to other services, automating repetitive tasks and syncing information on a schedule. The case studies show the range. One project moves product data from Epicor P21 into WooCommerce and sends orders back. Another collects leads from a website, checks their email addresses and then updates Salesforce. A third moved orders and products from a custom shopping cart onto WooCommerce, and a fourth set up single sign-on between Microsoft Active Directory and WordPress.

Managed hosting and ongoing care

The firm also offers managed WordPress hosting, optimized for the platform. The package includes daily malware scans, software firewalls and offsite backups, so the client has one less thing to worry about.

Digital marketing with a strategy behind it

Digital marketing work covers landing pages, social media and email campaigns, content marketing, reputation management, pay-per-click advertising and search engine optimization. The firm builds these campaigns, manages them and measures their results.

Other projects and the first call

Other work includes a mobile web application that lets team managers post scores and plays in real time during live games, and a searchable property database for commercial real estate listings. Prospective clients start with a complimentary strategy call covering their business, the problem they want solved and what a successful partnership would look like. If the two sides are not a good match, the firm gives an honest view of what it would do in the client's position.