INVO

INVO builds digital products, from the first user research through to scalable back ends. The company describes itself as a team that handles product design, web and mobile development, and e-commerce, and it also runs an academy that teaches front-end skills. Its work is aimed at startups and scaling businesses, and its published examples cover marketplaces, travel, retail, education and insurance.

Product design before code

Projects start with analysis and user experience design. The firm says this stage gives users the best experience possible, and it runs user research and UX technique work to shape a product before development begins. Its articles on how to use UX methods for a product's success reflect the same approach.

Web, mobile and e-commerce builds

Front ends are built mainly with Vue, TypeScript and Node, with the company saying it uses fast technologies to create interfaces. Mobile apps are built in Flutter, and the company has published material comparing cross-platform and native development. For online stores and marketplaces it builds custom e-commerce that the firm says is designed to grow quickly, including marketplace business models from planning through to launch.

Back ends, APIs and architecture

For back-end work INVO builds secure, scalable services through APIs, using Laravel and PHP, and it reviews software architecture for products that need to grow. The firm presents this as the step that prepares a product for growth, with its architecture set up so that it can scale without losing reliability.

Sector experience

The company says it has IT expertise for insurance startups, from claims automation to insurance wallets, and it lists work for fashion labels, beauty online shops, HR tech platforms and health-related products. Its case studies include a solar energy marketplace, an app that works as a wallet for car insurance, a bike parking app for a German city and a railway operations project in Poland.

The academy

INVO Academy offers frontend courses in which mentors analyse a student's code and give feedback, with a flexible subscription and a community of programmers to exchange experiences with. The firm describes the academy as a way of learning by doing, where practice shows the result.

Values and working style

The company lists four values: being transparent, experimenting and learning, taking ownership, and caring about people. It describes its products as work for organisations that want to change the status quo, and it says it has delivered digital work across a wide range of sectors, with case studies on its site covering both small firms and large brands.