DENMARK

DENMARK is a marketing agency based in Atlanta that helps brands reach consumers who are busy and easily distracted. It starts by studying a client's audience, competitors, category and company, then builds a distinct position and the messages that go with it.

What DENMARK offers

• Research and insight — understanding target audiences, competitors and market conditions.
• Brand positioning — developing an original point of difference for a company.
• Messaging and communications — campaigns and communication systems meant to change behaviour.
• Employee and employer branding — engaging staff and attracting new recruits, which it calls the First Customer Experience.

Who it works with

The agency works with brands that need to bring customers, employees and job candidates closer to the company.

Key facts

• Based in: Atlanta
• Approach: strategy based on human behaviour and habits