Default

Default provides on-demand technical help for SaaS marketing teams and startups, and its website now presents the business as Bowstring Studio. It builds Webflow and WordPress marketing sites, mobile apps and small software products used as lead magnets, and can also place its engineers inside a client's team.

What Default offers

• Marketing websites — Webflow and WordPress sites, from single pages to larger animated builds.
• Mobile apps — native Android, iOS, React Native and Flutter apps.
• Micro-products — browser extensions, plugins, web apps, bots and internal tools used as lead magnets.
• Integrations and automation — connecting marketing tools for automation, reporting and dashboards.
• Generative AI features — assistants and AI features for products and internal use.
• Developers on demand — engineers embedded in a client team on contract or contract-to-hire.

Who it works with

It works with startups from seed stage to unicorn and with SaaS marketing teams; named clients include Swiggy, Zenoti, cult.fit, Bijak, Ninjacart, Atlan, OYO and Paisabazaar.

Key facts

• Current name: Bowstring Studio
• Process: discovery, planning, then two-week sprints with weekly demos