Consultores Web

Working almost entirely with industrial firms, Consultores Web is a digital marketing agency based in Mexico. Its clients include manufacturers, industrial distributors, trading companies and systems integrators. Campaigns are built to bring key accounts within reach of salespeople, not merely to gather web enquiries, which is why the agency pairs marketing with the selling side of each client. Its track record in industrial work runs past fifteen years, by its own report.

Sales enablement and B2B content

The services are built to give marketing and sales teams the strategy, content, processes and infrastructure they need to sell more. Sales enablement covers content, process, technology and training for sales staff. B2B content is produced for each of the four stages of the buyer's cycle. A separate service clarifies a brand's message so that buyers can see quickly why it is worth doing business with the company, and custom workshops train sales and marketing teams in digital methods.

Industrial inbound marketing and Google Ads

The agency takes the strongest elements of inbound marketing and combines them with other tactics into a method for industrial distributors and manufacturers. For search advertising, it argues that results on Google Ads in industrial sectors depend on connecting campaigns to the sales team, so that leads are managed well as well as chosen well. The agency reports rising positions for target keywords, more traffic and more inbound contacts for clients such as a maker of industrial ovens.

Digital set-up, outbound prospecting and ecommerce

For firms that lack a professional online presence, the agency builds a website and sets up company and staff social media profiles. Outbound campaigns on Meta Ads and LinkedIn are designed with sales teams to present a value proposition to named target accounts that have not yet engaged. B2B and B2C ecommerce stores, and ordering portals for key customers, are built and integrated with the systems a client requires.

Web development for in-house marketing teams

For agencies and companies with their own marketing teams, the agency builds sites on platforms such as Shopify, HubSpot, WordPress, Webflow and BigCommerce. It collaborates with sales and operations teams to design the tools they need. The people behind the work are inbound marketers, copywriters, Google Ads specialists, designers and programmers.