Broad I/S

Broad I/S, which presents itself as Broad, is an independent studio of designers and engineers working with game publishers, esports teams and creators. Its founders spent years inside teams, leagues and publishers, and the studio covers strategy, design and engineering under one contract so clients do not need several vendors.

What Broad I/S offers

• Brand and identity — logo systems, wordmarks, voice, type and guidelines for seasons and merchandise.
• Web and product — marketing sites, esports portals, launchers, storefronts and internal tools, built and maintained in-house.
• Marketing and campaigns — season launches, sponsor activations and social content.
• Motion and broadcast — animated and broadcast graphics.
• Editorial and content — written and visual content for brands.
• Engineering and operations — the technical build behind the brand work.

Who it works with

Publishers, teams and creators in games and esports; its portfolio includes Riot Games, FlyQuest, Axiomatic and Cosmic Games. It takes a limited number of projects each quarter.

Key facts

• Team model: fixed teams, with the principals doing the work
• Specialism: JavaScript development