Control Digital

Digital advertising agencies often start with ideas; Control Digital says it starts with research. The agency, whose pages are in Spanish, is a multidisciplinary team that develops concepts and projects for digital media. Before it proposes anything, it studies the background of the brand and the product and gathers information on the project, and it bases its proposals on that research. It also says it reviews results critically and openly so that later work improves.

Moving manual processes online

Its digital transformation work is aimed at companies with processes done by hand, which it wants to turn into intelligent, scalable ones. The agency offers programmes to spread an Agile culture, built around customer satisfaction, the buying journey and customer opinions. It also develops transactional applications, meaning apps through which a customer buys or completes an action, and manages customer feedback and reviews. The stated ambition is a brand that is sustainable, automated and able to run itself.

Being found and followed through

On the digital presence side, the agency starts by looking at what the client already has, then plans the channels and tools through which customers can find and interact with the brand.

Full-funnel marketing

The full-funnel 360 strategy treats each stage of a sales funnel as needing its own approach to capture qualified prospects. Work is organised around conversions and better customer acquisition across digital media. The services listed include Google Ads and rich media formats, content and inbound marketing, and strategies to get more from each business opportunity. Growth hacking, in the form of quick experiments, is another line.

Content and film

Audiovisual production covers animated 2D and 3D spots and packs of GIFs for Instagram. The agency argues that animated and filmed content sets a message in a consumer's mind roughly three times faster than other kinds, which is its own claim.

Branding and conversational design

The last area is branding, including corporate identity, and conversational design. The agency explains its view that the best ideas are the ones carried out properly, and it aims to deliver memorable pieces in the time the client has set.