Appleute

From a student project to a Munich app and AI agency

The story of appleute starts with a group of German and Indian university friends who took on small IT jobs. As projects grew, freelancers could no longer keep up, so the group built a company with a stable core team. Permatech IT was set up in Bangalore in 2017, and as more clients came from Germany, Austria and Switzerland, an office followed in Hammelburg. Today the team is a mix of German IT project managers and Indian developers and designers. Internally they mostly speak English, while most client conversations take place in German.

Systems for the German Mittelstand

The agency is headquartered in Munich, with development teams also in Berlin and Bengaluru. Its current site says it builds AI-supported systems for mid-sized firms in the DACH region, with the stated aim of stabilising existing processes, lowering process costs and speeding up decisions. It rejects one-off tools in favour of integrated systems, and it says it offers real software rather than consulting.

• AI integration, so that decisions rest on a company's own data.
• Individual software shaped around the way a team works.
• ERP and CRM links, so that nobody has to key the same data in a second time.

Apps on every platform

Its older pages set out the app work in detail. Native Android development uses Kotlin, Java and C++, and the agency notes that Android devices are more widespread than iOS in many markets. iOS native work makes sense where the user base is large. For web apps, it stresses that planning needs a full view of all functions and that a responsive design across browsers and devices decides the user experience. Hybrid or cross-platform apps are built once and run on web, iOS and Android, which it presents as the economical alternative to native builds.

APIs and first versions

API work connects payment providers, accounting software and ERP systems, often joining older technology in large companies to newer systems. For start-ups it builds minimum viable products with only the essential functions, so an idea can be tested with a handful of users before features are added.

How projects run

Projects are usually offered on a fixed-cost or milestone model, and other forms of financing such as tech for equity can be discussed. All staff sign a non-disclosure agreement for each project, data is encrypted, and finished projects appear as references only with the client's consent. The firm offers a free first consultation. It won the German Web Award in 2022.