IMPA

Los Angeles is the base of IMPA Lab, which also trades as IMPA Creative Development and says its first websites date from 2012. The agency calls itself a different kind of digital agency, with paid search advertising, web development and design as its main specialities.

Paid search handled end to end

IMPA sets up pay-per-click campaigns, manages bids and improves quality scores so that ad rank rises. It can also review a strategy already in place and drop the campaigns that are wasting money. The agency says it aims to put a client's ad in the top position in search results, and it points to monitoring with analytics around the clock to test and tune campaigns. Budgets stay under the client's control, and a spend rate can be set to last a month, a day or even an hour. The agency also stresses that pay-per-click traffic arrives quickly and can be aimed at a chosen audience, and that campaigns can be adjusted or switched off if they stop paying their way.

Display, remarketing and social ads

Display advertising places ads across Google partner websites and the wider internet. Remarketing targets people who have already visited a business site and so have shown real interest. Social ads appear in the news feeds of chosen demographics, and the agency notes that an advertiser does not need a large social following to run them. For online shops it recommends Google Shopping campaigns as a return-focused option.

Websites and wider business support

On the build side, IMPA creates websites to meet the client's requirements, and its clients are mostly small businesses in the Los Angeles area, among them a cleaning company whose site the agency designed. The agency also lists business services: process optimization, IT administration, change management and project management, summed up as bringing information to life for a business.