App 360

App design and engineering for startups and product teams

App 360 designs and develops apps for startups, scale-ups and product and platform organisations. The company describes its offer as next-level design and engineering, and it organises its work around the Design Council innovation framework, which it says it uses to reach good design and delivery outcomes for clients. It builds native, hybrid or low-code mobile apps, applying coding and design practice meant to give users a good experience.

Solving user problems

The firm says it starts from user problems and builds products intended to deliver customer value, resting on back-end technology platforms. Alongside mobile apps it develops web apps, which it describes as browser applications with engaging interactivity, usable on a computer or a phone.

Designing the customer journey

A separate strand covers the experience around the product. Here the company designs an end-to-end journey, so that the brand appears consistently across several touchpoints, with user-centred screens at each one.

The technologies it works with

The company sets out a range of app technologies it works with, and explains what each is for:

• Chatbots, which let people converse with AI assistants, and which messaging apps such as Telegram and Slack are building into their platforms.
• Automation, which removes repetitive tasks from the user.
• Internet of things apps, where a phone acts as a command centre for connected devices in smart homes and smart buildings, with a gateway joining devices into one cloud system.
• Artificial intelligence, used to mine data and enable predictive and personalised features, speech and conversational interfaces, and face, image and voice recognition.
• Location-based services, which cover ride-share pickups, route trackers, click and collect, and other geo-targeted features.
• Augmented and virtual reality, which the firm links to retail, health, construction, education, real estate and entertainment.
• Decentralised applications, which use smart contracts on peer-to-peer networks such as blockchain.

Who it is for

The firm's own audience is organisations that build products and platforms. A startup that needs a first app, or a scale-up adding an emerging capability such as a chatbot or a connected-device feature, would fit the picture the company paints.