Airkod

Building online stores and the integrations that connect them is the work of Airkod, a web and mobile development company in Odesa, Ukraine. Its website is written in Ukrainian, and it describes the company as creating stores that are managed as working sales systems, while also taking on custom software and integrations. The company says it has completed 40 long-term projects and cites recognition from Clutch's Global Fall 2023 listing and from ranking platforms that named it among software developers in Odesa.

Online stores and what runs behind them

Airkod says a store should be run as a sales system rather than treated as a design alone. A store is expected to grow with the business, adding products, sales channels, integrations, analytics and pages without disruption. The core features it lists are catalogues, product cards, checkout, payments, delivery, SEO, analytics and order management. Its approach is to start from the business logic, the catalogue and the integrations, and to decide early where the site should produce results.

Choosing the platform for each project

The company does not use one platform for every client. Projects that need a quick launch, a standard catalogue, a normal checkout and common integrations can run on a ready platform such as WordPress with WooCommerce, OpenCart or Shopify. Projects with large catalogues, unusual business processes, complex integrations or heavy traffic are built from the ground up, so the business is not limited by a template. A third route suits clients who want to keep developing the site themselves. For them Airkod supplies a ready architecture, documentation and prompts that the client can use to carry the project forward.

The six areas the team covers

Airkod groups its e-commerce work into six areas. The first covers the structure of the range, including product cards, variations, prices and stock. The second is technical groundwork: indexing, landing pages and metadata. The third is the cart, checkout, orders, statuses and notifications. The fourth covers price lists and feeds, and updates to prices and stock through CSV, XML or an API. The fifth links the store to a CRM or ERP system, payment and delivery providers, marketplaces and data feeds. The sixth covers analytics, measuring store events, conversions and reports.

Problems the company says it is asked to solve

Airkod says growth is most often held back by weak structure, disconnected data and manual work rather than by design. Changes that should be simple end up depending on a developer, catalogue data becomes hard to keep in order, and SEO, forms and analytics run as separate pieces rather than one system. The company also points to orders, imports, statuses and reports that take up staff time, and says its work is aimed at those bottlenecks.