Aarki

Aarki runs an AI-driven mobile advertising platform for app marketers. Its system buys programmatic media and optimises ad creative, using its own data to predict which new users are likely to install, engage or spend inside an app.

Services

• Aarki Encore: a platform for programmatic media buying and creative optimisation built on proprietary data.
• Machine learning models: Bayesian models that take ad auction and user data and estimate the chance a user will convert or make purchases.
• Aarki Studio: an in-house creative suite producing a range of ad formats, dynamic creative and personalised ads.
• User acquisition campaigns: campaigns to bring new users to mobile apps, supported by creative and variant testing.

Clients

Aarki serves mobile app businesses around the world that want to grow their user base, with user acquisition teams among its stated clients.

Key facts

• Infrastructure: five data centres, integrated with the major ad exchanges
• Focus: mobile app user acquisition and re-engagement