Cake & Arrow

Cake & Arrow is a human-centred design agency that creates digital experiences for the insurance and financial services industry. For more than 20 years it has designed products and portals that make buying, selling and servicing insurance easier for customers, agents and staff.

What Cake & Arrow offers

• Research and insights — studying how customers and agents think and behave to shape products.
• Digital product design and development — designing and building customer experiences and user interfaces.
• Agent portals — portals for independent insurance agents.
• Strategy and innovation — helping firms bring new products and services to market faster.
• Modernising legacy experiences — reworking older digital services and assessing existing UX.

Who it works with

Its clients include insurance carriers, brokerages, investment and financial planning firms and fintech companies. Named projects include work for Main Street America Insurance, EY, The Hanover Insurance Group and Travelers.

Key facts

• Track record: more than 20 years of design work
• Sector focus: insurance and financial services
• Working style: collaborative projects with remote working