30dps

HubSpot and AI work from a US-only team

The people at 30dps describe their job title as growth architect, with HubSpot and artificial intelligence as their tools. Its pitch is aimed at growth-stage companies that have invested in HubSpot but feel the platform is not returning what it should, and at those still deciding whether to adopt it. The agency states that it keeps all of its work inside the United States and does not send it offshore, that its experts have more than twenty years of experience, and that it has used HubSpot's CMS for about a decade. It also runs its own website on HubSpot Content Hub, which it offers as proof that it works the way it advises.

Making AI usable inside HubSpot

A large part of the offer concerns artificial intelligence. The agency says it spent two years working out how to make AI function inside HubSpot, and it frames its role as keeping that adoption safe and human rather than threatening. It cites the often-repeated figure that most AI projects fail and gives its own reasons: customer records that are too messy for AI to use, no clear use case, and tools that do not connect to each other. Its answer is to define specific wins at the start, run everything through HubSpot, and stay involved until AI is delivering a return the client can measure.

Three service lines

• AI-discoverable websites: sites designed for human visitors and arranged so that search engines and AI assistants can locate and understand the content.
• Practical AI integration: small, fast wins first, with larger transformation following once those hold up.
• Unified growth systems: marketing, sales and data kept together in HubSpot so that they work as one system.

The agency also lists AI and search engine optimization, AI strategy and implementation, and a continuing iterative process aimed at raising conversion rates. Earlier material on its blog covered content marketing, marketing automation, inbound customer experience, branding and messaging, and custom website development.

Getting started

Prospective clients are invited to a short introductory call, described as a quick discussion with no sales pitch. The company's website walks through who it is, how it works and how a client moves from their current position to where they want to be, and it presents examples of work for organizations in different sectors.