Above Digital

Paid advertising is the whole business at Above Digital, a performance marketing agency in Dubai that plans, designs, optimises and manages ad campaigns. It says it aims for qualified leads and sales rather than clicks, and that it tracks results down to the individual lead and sale.

Google Ads and social campaigns

The agency runs full-funnel Google Ads campaigns, including intent-based ones aimed at retention, and says behaviour-based activity can improve the cost of acquiring a customer. Facebook and Instagram advertising covers push marketing to reach prospective customers and to build recall at the bottom of the funnel. It also creates in-app campaigns on Amazon for product sellers who want their goods to appear at the top of buying choices.

Lead generation and automation

For service businesses, Above Digital sets up lead generation programmes meant to reach the right people at the right moment. It adds marketing automation as a follow-through step for clients whose branding and performance campaigns work but whose recall is still weak, and it describes WhatsApp automation as a way to strengthen customer relationships. Video content is another channel, with the agency pointing to the time people spend watching video each day.

Web strategy built around the visitor

Above Digital's UI and UX strategists look at websites from the customer's side: needs, ease of use, a simple journey and minimalist design. The agency argues that many businesses design their sites to suit the decision maker's own taste, and it advises against making visitors think.

What the agency says it does differently

It chooses a cross-channel approach based on the target market and moves cold traffic toward warm. It treats measurement as central, tracking every possible metric so that the whole customer journey is accountable. Its work is for service-based companies, medical clinics, business-to-business firms and online retailers, and the agency describes itself as the top sales-focused agency in Dubai, a claim that is its own.