TBWA

TBWA China Group is the Greater China arm of the TBWA advertising network, working under the name TBWA\Shanghai online. It builds brand campaigns using a method the network calls Disruption.

What TBWA offers

• Brand strategy and creative — campaign ideas built around the Disruption method.
• Digital and media work — delivered through sister agencies such as Digital Arts Network and Media Arts Lab.
• Specialist agency brands — the group lists Interger, Auditoire, TRO, EG+ and a Guangzhou joint agency.
• Staff training — regular knowledge sharing and learning for its people.

Who it works with

The wider network names global consumer, travel, automotive and technology brands. The Shanghai site shows work for a regional tourism bureau and a car maker.

Key facts

• Offices: Shanghai, Hong Kong, Taipei, Beijing, Guangzhou and Dalian
• Parent: the worldwide network, which belongs to a listed holding group
• Awards: the stored text cites China agency and global agency titles from 2018 and 2019
• Network size: over 40 countries