Toaster

Product marketing is the specialty of Toaster, an international creative agency. The agency describes its work as sitting where creativity, culture and technology meet, with the aim of helping major consumer products connect with people. The agency says it works with product marketing teams in large technology companies to help them win, activate, engage and keep customers.

Product marketing for technology companies

The core offer is product marketing, which covers launch and brand campaigns, social and content work, and branding and positioning built on research and analysis. The agency says it understands how marketing is changing fast, and it builds its campaigns around emerging technologies and the way people use them. It describes its campaigns as ideas that engage and inspire people, rather than as messages pushed at them.

Creative and technical work under one roof

The agency combines design, motion, illustration and interactive work with technical services. It says it offers consultancy, technical strategy and architecture, and cross-stack development and quality assurance, all carried out in-house. Its interactive work includes experiential websites and web apps, and it says its solutions are designed to be secure and scalable. Its technology is built on Google Cloud Platform, with a focus on web applications driven by databases and content management systems, and on mobile apps.

Campaign work for technology brands

The agency describes a number of campaigns for well-known brands. Its published work includes a launch that turned print media into a mixed reality product experience, a project that bridged the gap between product and marketing teams, a campaign built around an AI product that encourages users to pursue their dreams, and a campaign with a telecommunications business that worked with YouTube Shorts. The company also reports coverage of its work in the trade press.

Offices and where it works

The agency describes its base as London, San Francisco, Singapore and New Delhi, with its work reaching across markets in Asia and beyond. It presents its multi-disciplinary teams as creative partners, exploring ideas, design and innovation together with the client.