emetriq GmbH

emetriq GmbH provides audience data for programmatic online advertising, with a focus on Germany. It is a subsidiary of Deutsche Telekom.

The company combines data from premium publishers and data partners into what it describes as the largest German data pool, which advertisers use through the common demand-side platforms.

What emetriq GmbH offers

• Standard audience segments — more than 600 ready-made segments for targeting.
• Contextual and cookieless segments — more than 130 options that do not rely on identifiers.
• Custom segments — audiences modelled for a particular advertiser.
• Multi-ID Hub — a tool for publishers and marketers.

Who it works with

Advertisers, agencies and marketers reaching German audiences, plus publishers and data partners that contribute to the pool.

Key facts

• Parent: Deutsche Telekom
• Data pool: over 150 million active profiles
• Compliance: says its data handling follows German data protection rules