Laura Herzog

Laura Herzog is a freelance brand strategist in Los Angeles. She moved into independent consulting after twenty years in marketing innovation at large consumer brands, and she also worked with smaller entrepreneurial firms. Her background is in brand management, consumer insight and new product development.

Services

• Brand strategy: shaping how a brand is positioned and described.
• Product innovation: launching new products and building innovation processes.
• Consumer insights: using research on shoppers to guide marketing decisions.
• Marketing consulting: help lifting a company's marketing performance.

Clients

Her expertise lies in packaged goods, food, wine and bakery brands. Past employers include household names in cleaning products, bread, baked goods and wine.

Key facts

• Based in: Los Angeles
• Experience: twenty years in marketing
• Education: an MBA from DePaul University and a business degree from Indiana University