Fingerpaint

Creative and brand naming for healthcare products

Fingerpaint is a healthcare group whose members handle the commercial side of life science products. The group's own site says it serves drug makers, device makers and animal health firms from launch onward. The group's creative and brand work covers campaign creative, branding and the naming of new products, and its global branding and naming specialists are described as shaping brands that are meant to last.

Medical communications for healthcare providers

The medical communications team works on how science reaches the people who prescribe and use treatments. The group describes these specialists as rooted in a passion for discovery, and says their solutions are built on science, strategy and innovation. Their aim is to shift the perception of a product among healthcare providers and to give those providers the education and engagement they need.

Multicultural marketing for pharmaceutical brands

The group's multicultural marketing unit is described as a full-service team that combines pharmaceutical knowledge with insight into different communities. Its material says this allows content to be both accurate and authentic for the audience it addresses, and it presents the unit as a specialist service rather than a general campaign team.

Market access and reimbursement

The market access work deals with the reimbursement and access challenges that stand between a new treatment and the patients who need it. The firm refers to the changing reimbursement landscape across the world and to the access questions raised by cell and gene therapies. Its strategists are described as ready to take on those problems and to carry the solutions through to delivery.

Data, analytics and omnichannel campaigns

A London-based team provides data and analytics services. Its work is delivered through an omnichannel approach that joins content, technology development, campaign deployment and real-time performance analysis, so that a campaign can be adjusted while it runs. The group says this is aimed at global brands and at maximising the impact of each channel.

Clients and recognition

The group says it is the trusted choice of 95 percent of the twenty largest global pharmaceutical companies, and it reports that two-thirds of its business in 2024 used more than one of its services. Its material also says it is ranked among the top twenty healthcare platforms on the MM+M Agency 100 list.