INAD Promotions

INAD Promotions is a promotion agency based in Addis Ababa, Ethiopia. It runs in-store and out-of-store marketing, consumer sampling and merchandising for brands selling through retail channels across the country. It also supplies staff and manages projects.

What INAD Promotions offers

• Staffing solutions — recruits and trains candidates for employers, including contingent labour programme management.
• Project management — runs national projects for Ethiopian brands and tracks progress with its own live data system, with reports issued during each project.
• Marketing solutions — campaign development, customer activities and concept work, working as an external consultancy.
• Media and PR — above-the-line media planning and buying, public relations, online and social media marketing.
• Events — planning and coordination of product launches and press events.
• Field promotion — merchandising, visibility surveys, and point-of-sale and marketing materials.

Who it works with

The agency calls on retail outlets, independent stores, wholesalers and informal stores in the major regions of Ethiopia, and serves employers of all sizes.

Key facts

• Based in: Addis Ababa, Ethiopia
• Field team: brand ambassadors deployed across the major regions
• Coverage: stores across Ethiopia