DMCM

Direct response campaigns built on databases

DMCM is a direct response agency in Ireland. It was set up more than twenty years ago by a direct marketing specialist, and it describes itself as a small, experienced team that plans and runs response-driven campaigns. The agency says it is a multi-award-winning firm and an Agency of the Year winner, claims it makes on its own site. Much of its work starts with a database and then moves through other channels.

From written brief to measured result

Every campaign begins with a written brief so that the client's needs are clear. From the brief the team develops a strategy and creative approach, then coordinates and carries out the work from start to finish. The firm says targeting matters more than any single creative idea, so it puts strategy into deciding who receives a message. It tracks and measures each campaign against its objectives so that results can be benchmarked and the next campaign improved.

Creative and production under one roof

The creative side covers concepts, copywriting and art direction, designed to be visually striking and to prompt a response. The production side covers print and fulfilment, where the firm says it understands the techniques needed to produce material to a high standard. It handles every stage, from strategy and execution through to post-campaign analysis, for clients that lack the staff or skill to do it themselves.

Campaigns for business and consumer markets

DMCM runs both business-to-business and business-to-consumer campaigns, for winning new customers and keeping existing ones. Its work is described as reaching the right audience through targeted, highly creative, measurable campaigns, often built around high quality databases. The firm also offers an online training masterclass for teams who want to learn how to run direct response campaigns themselves.

A tight team and a learning loop

The firm describes its team as a tight core of experienced direct marketing practitioners, and it says the work is organised around learning from each campaign. Results are reviewed against the objectives set at the brief, and the firm stresses that tracking, benchmarking and continual improvement sit at the centre of what it does.