DMCM

DMCM is a direct marketing and direct response advertising agency in Dublin, founded more than 20 years ago by Peter Whelehan. A small core team of practitioners runs campaigns from the written brief through creative and production to evaluation, with targeting and measurement treated as central.

What DMCM offers

• Direct response advertising and direct marketing — B2B and B2C campaigns for customer acquisition, retention and lead generation.
• DR consultancy and project management — strategy built from a clear brief and managed start to finish.
• Creative — concepts, copywriting, art direction, layout, design, typesetting and finished art.
• Production — database management, print, fulfilment and direct mail.
• Campaign evaluation — tracking results against objectives after each campaign.
• Online training — a masterclass that teaches teams to run their own campaigns.

Who it works with

B2B and B2C clients, particularly those without the in-house resource or skills to run direct response campaigns themselves.

Key facts

• Based in: Dublin
• Founder: Peter Whelehan
• Established: more than 20 years ago
• Recognition: Agency of the Year winner, with several other industry awards