In Flight Media

In Flight Media, which trades as IMA, sells advertising placements on airlines and produces the programs and spots that run on them. It says it has about twenty-five years in airline advertising, a business it describes as built on relationships. Its clients are mainly out-of-home agencies and global companies that want targeted exposure to travelers.

Placements across the airline media mix

IMA says its partnerships with airlines around the world let it offer advertisers placements that match a campaign's goals. The company describes its portfolio as covering every type of on-board media, from pre-roll spots that play before films and television programs to longer-format content. It works with domestic and international airlines and says a client can draw on as large a network as it wants. The company stays close to the placements that perform strongest, and it says it can make sense of a fragmented advertising landscape for buyers who speak the language of out-of-home placement.

Sponsored Wi-Fi and digital reach

As onboard advertising extends to passengers' own devices and to in-flight Wi-Fi, IMA says it offers options that fit those channels. A sponsored Wi-Fi product lets an advertiser target passengers by key market and receive full reporting. The site cites Wi-Fi audiences of 1.7 million and 7 million monthly passengers, and 1.5 million monthly impressions for one large-screen format.

Long-form travel films and custom spots

The company's roots are in long-format programming, which it says it began in 1999. Its in-house team of scriptwriters, editors and on-camera talent produces ad spots and custom content for brands and destinations. Its site names sample work for a travel marketing board, a civil rights museum and a health services brand. It also describes content that can introduce, educate and market a brand to a captive audience in the air. IMA says its library holds thousands of items, and that its creative team has built ad spots for some large advertisers.

Lounges, terminals and hotel rooms

Beyond aircraft, IMA says its travel expertise covers private aviation lounges, commercial airport terminals and hotel rooms. Lounge placements display an advertisement on large-format screens to executive and C-suite travelers, and a luxury brand format lets a company promote to elite travelers inside private aviation lounges. Airport advertising can take travelers to a destination through high-visibility displays. The company was founded in 1999, according to its site.