HOLY

A strong concept for Svedea

Developing a strong concept for an advertising campaign is a lot like creating a perfect recipe All the ingredients have to be there - and in the right proportions For Svedea, whose recipe for success is to do everything for the customer, we knew immediately what we wanted to do And when Svedea let us top it with Peter 'Foppa' Forsberg, it couldn't be anything but a success Svedea has the most satisfied customers for the fourth year in a row, which is crazy good This gives us, as an advertising agency, the opportunity to push the envelope even further, to create a concept that drives sales

Using an ambassador is not always the right way to go The ambassador becomes a long-term personification of the brand, which has its risks The use of an ambassador has advantages With the right ambassador, you increase brand awareness, increase trust in the brand and increase willingness to pay We knew that the right ambassador for Svedea would be passionate, trustworthy, humble, pushy and able to offer themselves Foppa was simply perfect

A lot can happen in life That's why it's good that Svedea exists This was illustrated in our commercials where a precarious situation arose, which Svedea then resolved surprisingly quickly And in this case it was represented by Peter 'Foppa' Forsberg Films were made for Svedea's niche areas of insurance: motorcycle, boat, business, dog and snowmobile

For the Ice Hockey World Cup, we are making a special film to be shown during the intermission Foppa appears as an expert commentator and gives his view on why the team is as successful as it is

High awareness and impact

Svedea currently has a high awareness of 50% in the target group of the whole of Sweden However, awareness is significantly higher in Svedea's niches such as motorcycle, snowmobile and personal watercraft Svedea's customer base has now grown to 400,000 It is clear that the concept of 'the saviour in distress' with Foppa, and a message about Sweden's most satisfied customers, is working

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