IBC Info Media

IBC Info Media describes itself as a division of International Brand Consulting Corporation, an independent branding and brand consultancy company. Its stated focus is branding and design for consumer goods and healthcare products.

What IBC Info Media offers

• Brand research and audits — reviews of an existing brand and its market.
• Competitive analysis — comparison with rivals and peers.
• Brand positioning and architecture — deciding how brands sit within a portfolio.
• Brand strategy and naming — workshops, naming and valuation work.
• Customer segmentation — dividing an audience into groups for targeting.
• Feasibility studies — checking a new venture before it starts.

Who it works with

The company says its clients range from large global brands to small local ones, and that it also acts as a research agency for advertising and media effectiveness.

Key facts

• Parent: International Brand Consulting Corporation, USA
• Experience: describes itself as having five years in branding