Feel Agency

Feel Agency is an advertising and branding agency that concentrates on natural and organic fast-moving consumer goods. It chooses to work on brands with a real story, brands that support a healthier lifestyle and brands that aim to make the world a little better.

What Feel Agency does

• Market research and strategy: reviewing current performance, sales opportunity, competitors and audiences.
• Positioning and trading strategy: defining where a brand competes, including retail plans for consumer goods.
• Brand creation: building the central brand idea, identity, refresh work and key messaging.
• Digital assets and content: web materials and content that carry the story.
• Advertising: media channel planning and creative work.
• Communications planning: plans that build loyalty with core buyers and encourage trial among likely new ones.

Who it serves

The agency focuses on food and drink producers with natural or organic credentials, and refers to the people it works with as friends rather than clients.