id8 Media Solutions PVT LTD

An outsourced marketing department is how id8 Media Solutions presents itself to clients who would rather not hire, train and manage their own team. The agency has offices in New York, London and Mumbai and describes itself as a global, award-winning integrated agency covering creative, digital, public relations, influencer marketing and talent management.

What the team makes

The site groups its work under creative design, PR, digital and social media marketing, influencer and experiential campaigns, content writing and web builds. Designers, animators and visual thinkers shape a brand's marketing concept, and developers build customer-centric web, app and ecommerce solutions that combine user experience design, search-friendly structure and clear brand messaging aimed at moving visitors down the sales funnel.

Digital, paid and influencer work

The agency offers social media planning that helps a client pick channels and reach its audience, digital marketing strategies meant to raise visibility, traffic and conversions, and a 360-degree approach to managing paid campaigns across channels. Its influencer services help build partnerships with creators of all sizes. Public relations work focuses on brand perception among relevant audiences and relations with stakeholders.

A retail activation as a case

One project it highlights is a multi-city activation that brought a footwear brand's Grey Days campaign to life, reintroducing the heritage of the color gray to loyal and new audiences. Its pages also list public relations and influencer outreach, creative production and styling, and retail and mall branding as service groups, and its page headings point to brand work for hospitality, wellness and laundry businesses.

The case it makes to clients

The agency claims several benefits of outsourcing: strategies with proven results, expertise across industries, scalable global teams, round-the-clock communication, and savings on recruitment, training and management. It says clients can reduce marketing budgets by as much as half. These are its own claims. It says communication needs to reach the relevant audience, be consistent without feeling repetitive, and matter to the people receiving it.