ConvergeDirect

ConvergeDirect is a marketing agency focused on customer acquisition and measurable performance. It has been running since 2006, and it now presents itself under the Converge name as a full-service agency that links media, creative, data and technology in a single system.

What ConvergeDirect offers

• Performance marketing — media planning and buying across channels, judged on results.
• Digital and traditional marketing — campaigns in online channels and in traditional media.
• Amazon marketing — advertising and sales support on Amazon.
• Search engine optimisation — organic search work, including an SEO case study for e.l.f. Cosmetics.
• Marketing intelligence — business intelligence, data work and technology roadmaps tied to sales goals.
• Cove — its own first-party data marketplace offering identity-based customer data.

Who it works with

The agency works with clients across many industries and business models; examples include hyper-local advertising for hardware stores.

Key facts

• Founded: 2006
• Offices: New York City, Bedford Hills (New York) and San Diego
• Group companies: Converge Marketing Services and Media Resource Group
• Technology: in-house tools for managing campaigns in real time