Group 181

We work on a project basis or a retainer basis This depends on your advertising and marketing objectives Either way, you will benefit from our creativity, experience and enthusiasm

In addition to acting as the agency of record for our clients, we work with companies who have in-house marketing and advertising teams We can assist with creative development of advertising campaigns, Social Media, brochure and website development We love to participate in the planning and execution of marketing initiatives

It’s all about you And your work Selling your company’s products Bringing your brand to life Our greatest thrill is to hear the crack of the bat when you are hitting a marketing home run As a one stop, full service creative advertising and branding agency, this is our value, our purpose and our passion

EVERYTHING IS ADVERTISING. YOUR WEBSITE. YOUR SOCIAL MEDIA. YOUR CATALOGS. EVEN YOUR BUSINESS CARD.

This isn’t just our philosophy It’s our mantra In today’s competitive environment, there is no room for waste When your company advertises, it must have an objective It may be a product launch, creating a space or enhancing your brand At the end of the day, the efforts need to advance your company’s sales curve

This is the most delicate phase of a company’s life cycle Great care must be taken at the beginning of the re-launch branding process to identify existing brand qualities, determine the new brand benefits and produce an effective campaign that will combine the old and the new to positively influence the brand perception of your company

The key is to leverage the positive impressions that your customers have of your company and carry them over to a new, reinvigorated company The goal is to retain and re-earn your customers’ loyalty and convince them that they should be a part of the reinvention Everyone loves the word “new ” And along with that word, comes “why ” Answer the “why” to provide justification for your customers

Brand extension involves the leveraging of a strong brand into new product categories This is a delicate process that requires a branding agency to be able to recognize the established brand values of a company and gently transfer those values to the new products

Group 181 has extensive brand transfer experience We have successfully participated in major brand extension efforts involving top automotive / transportation companies including Infiniti, Nissan, BMW, Mazda, Kawasaki, Saturn, and Freightliner We have the experience and insight to help your company establish new revenues streams while maintaining your brand equity

The key to Social Media is Patience

Marketing in social media is very personal You’re invited to spend some time in someone’s living room Do you immediately pitch them? Of course not The key is selling while you look like your not selling

The print catalog has become a lost art Not with your team at Group 181

A company that has an annual or quarterly need for a print catalog for their customers knows that this is a mission critical event Many young designers have no knowledge of print Avoid the problems and call us

We bring years of experience in Photography Art Direction

So many graphic designers today rely totally on stock photography They have little or no photography art direction skills Mistakes and poor art direction in a photography studio or a location set can result in major retouching costs or even complete reshoots

Work with an agency who can effectively manage the printing of your catalog

Print is not dead It has become more targeted Apparel manufacturers know the power of a print catalog that reaches the home of their customers However, there is a dearth of talent in this area Most agencies and design firms have concentrated on interactive capabilities We find our clients to be extremely grateful that we still know how to keep printers honest

The classic Big Idea is still in high demand

Ten years ago, the Big Idea was what advertising was all about It had to work in print, television and some “below the line” venues Now, those “below the line” venues are what advertising is all about We take a comprehensive approach to our concept development We access the quality of a concept by its ability to work effectively across all mediums – interactive, print, television, video, tradeshows, product demos, even the way your team answers the phone

Make sure your website is in sync with your brand and your advertising campaign

A website should not be developed in isolation Our approach is to ensure it is part of your overall marketing campaign We can develop the site from start to finish, or work with your in-house coding team to achieve this essential marketing synergy

An effective SEO strategy is developed BEFORE your website is designed

Many website developers will jump immediately into design before they understand what key search terms are essential for your SEO efforts We spend the time to research the most effective terms, and base the design of the site on SEO strategy

PPC (Pay Per Click) is just the start

There are so many amazing ways for an advertiser to effectively target customers We take a creative approach to determining the best avenues to reach your audience It just isn’t PPC anymore Radio, television and banner advertising have been revolutionized to allow you to reach customers according to your geographic, demographic specifications and budget

Your tradeshow can be an extension of your advertising campaign

The best tradeshow booths are not just to get your name out there An effective tradeshow presence can be the extension of the advertising campaign as well We leverage your campaign investment by reinforcing your unique message on the tradeshow floor

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