Digital Media Solutions Group

Digital Media Solutions Group, known as DMS, runs performance advertising that puts brands in touch with consumers who are already shopping for a product or service. It pairs its own technology platforms and first-party data with a large owned media reach, and it charges advertisers on results rather than on media bought. Its main markets are consumer verticals such as insurance, education and home services.

What Digital Media Solutions Group does

• Consumer acquisition: high-volume campaigns that deliver leads and customers to advertisers in its core verticals.
• Marketplaces and brand-direct campaigns: consumer-facing sites and campaigns that show people offers, promotions and savings from its advertiser clients.
• Proprietary media platforms: owned channels combined with vetted media partners, with real-time decisioning on traffic.
• Funnel optimisation: data-led tuning of each campaign stage to lift engagement and conversion.
• SaaS and other tools: software offered alongside its media services.

Clients

DMS works with advertisers that need a steady flow of new customers, notably auto and home insurers, education providers and home services firms. It stresses compliance work aimed at keeping client brands safe.

Key facts

• Listing: its older materials describe it as listed on the NYSE under the ticker DMS
• Model: performance-based digital advertising