GRM Works

GRM Works is a marketing consultancy built around an idea it calls Zealotry Marketing. The approach starts by finding the customers most loyal to a brand, called Zealots. These advocates are treated as the surest way to attract other people with similar tastes.

What GRM Works offers

• Social media audit and actions — a review of a brand's channels with steps to take.
• Kickstart accelerator programme — a structured social media programme for getting started.
• Turnkey social media programme — a fuller managed service.
• Customer engagement assessment — a check on how well loyal customers are engaged, offered on request.

Who it works with

Businesses looking to grow sales by connecting their brand through core customers.

Key facts

• Method: Zealotry Marketing, focused on brand advocates
• Claim: it says such customers can be far more valuable than typical heavy spenders