Croud

Croud is an independent agency that plans and runs media, creative and data work for brands around the world. It combines its own technology platform, CroudOS, with a network of on-demand digital specialists spread across many countries. Campaign Global named it Independent Media Agency of the Year 2025.

What Croud offers

• Integrated media — media planning and buying across channels, with spending tuned daily using machine learning.
• Creative — assets mapped to each channel and scored before launch for likely impact.
• Data and audiences — segmentation and intent models that pick out the customers most worth reaching.
• Commerce — product feed management through its FeedCI tools.
• Brand strategy and social — planning brand positioning and social media activity.
• Measurement — attribution and testing that show what each channel adds.

Who it works with

The agency works with large global brands, including programmes running in more than 120 markets, and has run awareness campaigns for charities.

Key facts

• Network: the Croudie network of about 2,900 digital experts on demand
• Platform: CroudOS, with suites powered by BrandCI, CreativeCI, DarwinCI and FeedCI
• Awards: Campaign Global Independent Media Agency of the Year 2025; earlier Campaign UK Performance Marketing Agency of the Year