Good Design LLC

Good Design LLC is a design and marketing firm in Connecticut that works mainly with schools and nonprofit, mission-driven organisations. It has partnered with such institutions for nearly four decades, and it starts each project by studying the people behind the client.

Products and services

• Publications: viewbooks, magazines, annual reports and books.
• Advertising and signage: campaigns, print and online ads.
• Logos and identity: brand identities for organisations.
• Video production: films and overview videos.
• Strategic marketing and copywriting: planning and messaging.
• Photography and art direction: usually with outside photographers, writers and printers.

Who it serves

Independent schools, colleges and cultural or community organisations. Many relationships are long-term, and the firm handles work from concept through to production.

Key facts

• Based in: Connecticut
• Experience: nearly four decades
• Digital work: includes apps and campaign websites