Dalziel and Pow

Dalziel and Pow, often shortened to D&P, is an independent strategy and design studio working from London with clients around the world. For more than 40 years it has shaped how people meet brands in retail, service and cultural settings, keeping strategy and design in one team.

Services

• Brand strategy and identity: brand stories, personalities and identities, such as work for a Dubai optical business.
• New concepts: inventing brand and experience ideas that are new to the market.
• Retail and customer experience: defining and rolling out new store and service strategies, including a store concept for Marks & Spencer.
• Spatial design: designing shops, flagships and spaces, such as a market at Dublin Airport.
• Omnichannel services: new touchpoints, platforms and content across channels.

Who it serves

Retailers and brands in retail, service and culture, including Marks & Spencer, RW&CO and the charity Crisis.

Key facts

• Based in: London, UK
• Experience: over 40 years in retail and brand design
• Awards: gold at the Grands Prix du Design 2026 for an RW&CO store
• Sustainability: aiming for B Corp certification in 2027