Generation Marketing

About Generation Marketing

“Gen Marketing has such superior service and results! Eli does an incredible job and is my absolute favorite to work with ” TRUSTED BY THE LEADERS IN MULTIFAMILY “It is a pleasure working with Generation Marketing ! Each associate I have worked with is very professional, knowledgeable and responsive The turn-around time is impeccable and I know I can rely on the Generation Marketing Team to help me with my marketing needs Very grateful for our partnership Thanks Generation Marketing!”

Onboard Us In 3 Easy Steps

We'll walk you through exactly how we plan to increase occupancy at your community

Share accounts with our team to get started Don't have some of the accounts we ask for? We'll create them for you

We review the performance, and adjust based on what has brought us success

Explore our full suite of apartment marketing products to generate qualified leads, consistently

Invest in your brand, and dominate Google Search results ‍ Summary: Serve hyper-targeted ads to your prospects at the exact moment they’re searching for an apartment Advantages: The high level of control Google Ads gives you means you can achieve great conversion rates by finding the winning combinations of keywords, ads, and locations for your property Over time, you can build a lead generation machine that you own (unlike ILS sites) Increase lead flow instantly and give your other sources a boost by serving ads to users who visited your website Drawbacks: It can take time and significant investment to find your winning strategy Who It’s Best For: Properties which need to increase lead flow ASAP, and properties that want to build their own lead engine to lower their marketing spend in the long run

Use paid ads to engage renters at the exact moment they're searching ‍ Serve ads to your competitors walk-in traffic ‍ Summary: Geofencing allows you to serve banner ads to prospects who visit a specific location (i e a competing property), with high accuracy Advantages: You can be very specific with the locations you want to target, such as a competitor's leasing office You can also target local businesses that attract the same audience as your property Low cost per thousand impressions ($8 CPM) make geofencing a great way to boost brand awareness, without breaking the bank Drawbacks: Although you can be extremely accurate with the locations you target, you will inevitably target some prospects which aren’t relevant (i e maintenance staff at competing property, people who are visiting friends at a property, etc ) Who It’s Best For: Properties who want to boost brand awareness and want a cost-effective way to get more walk-in traffic

Create a dynamic website experience based on the behavior of website visitors ‍ Summary: Empower your marketing with personalization tools that customize your website to your prospect Adjust website content according to user behavior, such as what type of floor plan they’re searching for or whether they have a pet Advantages: Improving your website's conversion rate gives all of your marketing sources an immediate boost This makes it easy to get a lower cost-per-lead Drawbacks: None Seriously Who It’s Best For: Any property that wants to increase their website performance

Use realistic 3D renders to engage prospects, and pre-lease easily ‍ Summary: Help your prospects visualize the apartment home with a detailed 3D model Advantages: Giving prospects as many online mediums to explore your units increases your chances of generating a conversion Drawbacks: If you have many floor plans, it can be expensive Who It’s Best For: New Developments and properties that want to pre-lease units which are currently under construction

Sell the potential of your apartments with eye-catching virtual staging ‍ Summary: Use virtual staging to sell the potential of your residences, and boost conversion rates Advantages: You can show the many different layouts that future residents can enjoy upon move-in at a fraction of the cost of real staging Drawbacks: Some prospects expect to see the virtual furniture in real life when they tour Who It’s Best For: Communities that have difficulty selling the potential of their residences, and want to match furniture layouts to their target audience Anyone looking to increase visibility and conversion rate

Our team of multifamily proffesionals Seasoned software engineers, coders, and architects with expertise across hundreds of technologies

Why Organizations Choose Toptal

Discover the many ways in which our clients have embraced the benefits of the Toptal network

Building a cross-platform app to be used worldwide

Ready to get started?

Generation Marketing has turned into a true partner for us.

Hear From Our Clients

With Toptal, we are able to find talented developers in a matter of weeks instead of months The quality of talent they supply is extremely high as the developers are able to immediately onboard and ramp incredibly fast