InfoBest

InfoBest is a lead generation business that runs advertising campaigns to bring new customers to trade and service firms. It stresses that it is not a price comparison site, so each enquiry goes to a single client. Its material speaks of more than fifteen years of advertising for tradesmen.

What InfoBest offers

• Paid search campaigns: adverts placed on search engines such as Google and Yahoo to reach people ready to buy.
• Social media advertising: campaigns that reach wider audiences and raise awareness of the brand.
• Landing pages: a page built for each campaign to turn visitors into enquiries.
• Directory listings: placement through directories it is affiliated with, plus one it runs itself.
• Organic SEO: website optimisation and link building.
• Lead delivery: enquiries sent to the client only, by email in real time with text messages as a back-up.

Clients

Clients set a maximum cost for each lead with the team, and campaigns can be paused in busy periods. Contracts roll month to month with no yearly commitment, and the agency works with a wide range of budget sizes.

Key facts

• Experience: more than 15 years advertising for tradesmen
• Contract terms: month-to-month rolling contract
• Extras: lead portal and phone app