Gaud

Gaud is a B2B marketing agency in Brazil that treats marketing as a management task tied to sales results. Founder Fabio Gaud came to marketing from the financial market, and the agency brings together specialists to help firms connect lead generation with commercial follow-through.

Services

• Opportunity map: a review of the client's current marketing that shows where prospects are lost between first contact and closing.
• Marketing operations: running lead generation so the sales team receives better-matched contacts rather than more volume.
• Sales structuring: organising the commercial process so leads from marketing turn into deals.
• Paid media and search: Google Ads, social media campaigns and search optimisation for sites and online shops.
• Websites and content: building business websites and producing content to draw visitors.
• CRM and automation: CRM platforms, WhatsApp and email automation, and analytics dashboards.

Who it serves

Gaud works with business owners and B2B companies, including firms with complex products and long sales cycles. Published cases include a financial services firm in Curitiba with several branches and a company in the sanitisation and pest control sector.

Key facts

• Based in: Brazil
• Founder: Fabio Gaud
• Focus: B2B demand generation