Brand & Brand

Curitiba, in Brazil, is where this full-service agency handles brand communication for clients on the web, in traditional media and at events. Its site, written in Portuguese, calls the team the brand builders and presents the agency as specialists in constructing brands, with the complete management of a brand handled in one place.

Online campaigns and mass media together

The digital team is described as expert in Google Ads, Instagram and Facebook advertising and web design. When a campaign needs wider reach, the agency adds mass media such as television, radio and outdoor advertising. Its digital marketing solutions are tailored to each brand's goals: raising brand awareness, generating qualified leads, growing organic traffic through search optimisation and improving engagement on social networks.

Why a single agency

The agency lists the advantages of a full-service model as keeping brand identity consistent across every piece, carrying one clear message through all channels, saving the client's own staff time, avoiding wasted money and raising the chances that a campaign succeeds. It says a multidisciplinary team can serve online and offline needs alike, and aims to improve the return on media spending.

Naming, identity and visual communication

Brand design is a named strength. The agency creates names and brand identities for companies, products, property developments and events, and carries them through online applications and wayfinding or visual communication projects. The idea, in its words, is to make a brand the client's biggest asset.

Events and trade fairs

It also manages events and international trade fairs: planning, creating the architectural project with sketches and detailed drawings, supervising assembly, running an activation campaign and handling marketing after the event. It coordinates all the professionals involved so the client has a single point of contact from the start of the project through to monitoring. The site says the agency created the factory sales fairs held for a car maker in Curitiba, and it describes its campaigns as part of the city's advertising history.

The agency also says its results come from study and research and a good deal of hard work.