Gaskell Media Management

• COMMENTARY A COLLECTION OF BUSINESS ARTICLES BY MARY LONCHARICH GASKELL

Gaskell Media Management in Connecticut will guide you to make smart media buying & advertising choices

You've chosen to advertise for sound reasons As a business owner, you know who you want to reach But do you know the best and most cost effective way to reach them? It takes media buying experience, knowledge of the media industry, the right contacts, and day to day immersion in the business of advertising to create a successful advertising campaign Professional media buyer experts help you navigate the many opportunities open to your business

A complete solution for your media buying & advertising needs Research & Media Marketing and Planning Your "value-added" promotions company Gaskell Media Management is a total communications and media buying agency We offer marketing and public relations services, media campaign planning, negotiation and spot placement, and follow through (implementation, auditing and invoice reconciliation) Our reach is national, yet we are well connected in local media markets We work with a number of creative agencies who provide video and audio production, web site design and hosting Gaskell Media Management is your one source for corporate, consumer, and community communications We offer direction to leading creative sources We have a portfolio of creative suppliers with whom we work well

• We are more than an advertising agency • more than a media buying service • We are a marketing and media negotiating team with a core management group of professionals and specialists

We have the ability to provide media buying services very economically Every portion of your company's advertising effort is given the maximum, in-depth circumspection Gaskell is ready to provide media planning for any or all of these services to your business