Gaskell Media Management

Gaskell Media Management is a media planning and buying agency in Connecticut. It plans advertising campaigns, negotiates with media owners and places spots for clients across the country, while keeping close links with local media markets.

What Gaskell Media Management offers

• Media buying — national and local television, cable, radio, outdoor, print and internet campaigns.
• Campaign planning and negotiation — media research, planning, negotiation and spot placement.
• Follow-through — implementation, auditing and reconciling media invoices.
• Marketing and public relations — consumer marketing, PR and corporate and community communications.
• Creative referrals — access to partner agencies for video and audio production and website design and hosting.

Who it works with

The agency plans campaigns nationwide for garden centres, financial and legal services, resorts, automotive businesses and retailers. Mary Loncharich Gaskell writes the business articles published on its site.

Key facts

• Based in: Connecticut
• Reach: national, with local market links
• Team strengths: media negotiation, campaign management, media research and consumer marketing