Full Circle Marketing and Design

Brand experience, rather than a run of separate campaigns, is how this Grand Rapids, Michigan agency frames its work. It describes itself as an integrated marketing, branding and interactive agency, and it says the difference between marketing communications and building a brand that people admire is the idea behind its name: thinking full circle, from concept through to completion.

A different agency model

The firm says it was built on the belief that brands deserve better, and that it set out to create a better agency model. It states that it builds client relationships on transparency and results rather than on billable hours or awards that serve the agency. Its strategies are meant to be practical and grounded in a thorough understanding of a client's marketing and communications goals. It lists relationship-based strategic advice, stronger project management and clear communication as the means of producing longer-lasting results for clients.

What the work covers

The agency offers a full range of marketing services: brand strategy, design, advertising, web development and interactive work. In its own words it sets out to craft one-of-a-kind experiences from first idea to finished result. Its site shows design work for a range of companies, including a mattress maker, a commercial seating firm, a maker of architectural elements, a credit union and an automotive technology manufacturer. The projects it features range across furniture, building products, financial services and manufacturing, so its brand work is not tied to a single sector.

Strategy led by experience

The agency's strategy team draws on backgrounds in product marketing, brand management, strategic planning and sales, some of it gained at large companies in the region, while its creative side has experience in motion, video, print and web design. The firm says this mix lets it connect the market to a client's capabilities and look at branding from a broad perspective, whether the result is a website, a video or a flyer.

Culture and approach

The firm presents itself as a team that values humour and shared milestones as well as design, and says its aim is to help clients move from contender to leader. Its own website is built to follow the W3C accessibility guidelines at level AA, which it frames as part of treating digital work with care.

Full Circle Marketing and Design is a marketing, branding and interactive agency in Grand Rapids, Michigan. The firm handles brand projects from the first idea to the finished result, with a focus on how a company is perceived rather than on isolated campaigns.

Services

• Branding: shaping how a company presents itself and is seen by its audience.
• Marketing communications: planning and producing marketing that supports the brand.
• Interactive and web work: digital projects, including websites built with accessibility in mind.

Who it serves

The agency works with companies that want to strengthen their brand and stand out in their market.

Key facts

• Based in: Grand Rapids, Michigan, United States
• Accessibility: its own site aims to meet the W3C web content accessibility guidelines at level AA