Flow Design

Flow Design is a Detroit studio devoted to branding and packaging, with most of its work for craft distillers and drinks producers. It also takes on food and consumer goods brands. Projects cover new product launches as well as redesigns of brands already on the shelf.

What Flow Design offers

• Label and packaging design: labels plus structural packaging and custom bottle development.
• Naming and logos: product names and logo creation for new brands.
• Brand redesigns and extensions: full refreshes and new lines added to existing brands.
• Print and digital assets: marketing material supporting a launch.
• Vendor consultation: liaising with packaging suppliers on production.

Who it serves

Its clients are mainly distillers and beverage makers, among them BULLDOG London Dry Gin, Five Points Distilling, Six Mile Ordinary Distillery, Tennessee Hills Distillery, Black Rifle Coffee Co. and Valentine Distilling Co., along with food and consumer goods companies.

Key facts

• Based in: Detroit, Michigan, United States
• Sectors: craft spirits, beverages, food, consumer goods