Fabrik Brands

Fabrik Brands is a brand consultancy in London that has worked since 1997. It builds brand strategy, names and identities for organisations in the UK and abroad, and describes its method as one that starts by questioning the brief rather than accepting it.

Services

• Brand strategy: defines positioning, differentiation and the reason a brand exists, using workshops and tone of voice work.
• Naming: researches names within a sector, checks meaning across borders and looks at trademark registers and domain names for shortlisted options.
• Logo design and visual identity: creates identities and guidelines, then helps roll the new look out across an organisation.
• Merger and product naming: has named merged housing groups and products in the smart home field.
• Marketing support: turns brand ideas into campaigns and written messaging.

Clients

Clients range across housing, financial services, data-driven brands and technology-led businesses, and the firm serves organisations internationally.

Key facts

• Based in: London, UK
• Founded: 1997
• Disciplines: strategy, naming, identity, marketing