Freelance Marketing Group, Inc.

Web marketing for manufacturers, since 1996

Freelance Marketing Group, known as FMG, designs and markets websites for manufacturers. The firm says it has supplied the tools and resources manufacturers need to compete online since 1996, and it limits itself to specific niches within industrial, scientific and commercial manufacturing. Its reasoning is that a narrower field lets it understand how buyers in those markets behave and reach the decision makers.

Websites and internet marketing

Its core services are website design for makers, original equipment manufacturers and distributors, and internet marketing for the same audience. The agency offers custom reports that follow keyword positions, website traffic and form actions, so a client can see what its marketing produces. It also launches new products online for clients.

Custom development

FMG calls itself an innovator and says that if a client needs something, it will build it. Examples it gives are a plugin that connects a website to a CRM system and an inventory management tool linked to an e-commerce site.

Tools for generating leads

The firm lists several add-ons. Gated content asks visitors to register before downloading important documents, which it says increases the number of sales leads. A system for watching how visitors use a website shows exactly how they interact with it. Live chat with targeting is offered for real-time sales and support, and the firm claims it can raise customer interaction by as much as 300 percent.

Hosting

Secure, fast website hosting completes the range, so that design, marketing and hosting can sit with one supplier. The firm says it aims to give better customer service today than it did yesterday.