Follow The Eyes

Follow The Eyes, also known as FTE, is a marketing agency that plans and runs campaigns across digital and traditional media. It keeps analysts, strategists and a production team in-house, and positions itself for firms with no marketing department or one that is stretched.

Services

• Digital advertising: display banners, pre-roll video, connected TV and online audio campaigns.
• Social media: paid social ads and organic posting to build a brand's presence.
• Search advertising: ads driven by long-string search query modelling.
• Websites: from simple microsites through to complex ecommerce builds.
• Traditional media buying: planning, placing and negotiating cable and broadcast TV, radio and billboards.
• Streaming audio and outdoor: ads on services such as Spotify, iHeart, Sonos and TuneIn, plus digital out-of-home screens in malls, supermarkets and airports.

Customers and markets

FTE targets businesses that lack an in-house marketing team or need extra capacity alongside the one they have.

Key facts

• Production: video production and editing done in-house
• Audio partners: Spotify, iHeart, Sonos, TuneIn